Bracknell

Car hire company Avis Europe was the runaway winner of the annual Bracknell Forest car free challenge.

A total of 44 per cent of its 273 staff, who are based in the company's European headquarters in Park Road, Bracknell, were convinced to share lifts or leave their cars at home on Friday, September 21.

Joint runners up were 3M and last year's champions Sharp Telecommunications of Europe Ltd, and Bracknell Forest Borough Council, champions in 2005, were fourth. Avis will now hold the prestigious car free challenge trophy for the next year.

Bracknell Forest Borough Council laid down the challenge to see who could get the most members of staff to ditch their cars and travel to work using other methods. The challenge is timed to coincide with European Car Free Day.

The challenge is designed to raise awareness of alternative travel modes and encourage businesses to develop travel plans aimed at staff using greener, cleaner travel choices, and reducing reliance on the car. The Council can work with businesses across the borough to develop travel plans.

Jason van Zuydam, Avis Europe's Corporate Social Responsibility Manager, said "Every business needs to take action to protect the environment. We continue to develop ways to minimise our impact and mobilise our employees and customers to help protect the planet.

"We are delighted to see our employees sowing their commitment to the 'we try harder for the environment' ethos."

Cllr Mrs Mary Ballin, Executive Member for Bracknell Planning and Transportation, said: "I would like to congratulate Avis for such a strong performance in this year's car free challenge.

"We hope the challenge will encourage more people to think about regularly leaving the car at home, and enjoying all the healthy and environmental benefits that comes with it."

Residents and businesses wanting more information on travel plans, should contact the Council's travel plan co-ordinator Phillip Burke on 01344 351266.

Bracknell Forest Borough Council