Bracknell

Bracknell Forest trading standards are warning residents to be on their guard after an elderly woman was targeted by a company offering a 'free' security system, which would have actually cost her £199.

The resident was cold called by the company, who falsely claimed to be working with the Bracknell Council. The woman was told she could have a free security system.

In a second phone call a representative offered to visit her home, and she was able to establish there would be an installation charge of £199. Typically, these companies often offer an annual monitoring service - for an additional yearly charge.

Bracknell Trading standards are advising people not to not use unknown companies who cold call as they often charge prices which are not competitive.

If someone does claim to be from the Council and you are suspicious, take down their name and call them back via the main switchboard, which is 01344 352000. If the caller is in person, they will always carry identification if they are from the Council.

Rob Sexton, Head of Bracknell Trading Standards and Services, said: "We’ve had dealings with companies who operate in this way and we are aware they prey on the most vulnerable people in our community using high pressure sales techniques with apparently attractive incentives.

"Although you should have a seven-day cooling off period for a doorstep deal, you may find yourself being hurried into signing and paying for the job."

Cllr Peter North, Executive Member for Bracknell Public Protection and Services, said: "These are con artists plain and simple. They mislead you intentionally in an attempt to sell you cheap goods at inflated prices. Don't get ripped off by these underhand tactics. Warn your friends and neighbours.

If you are in any doubt, call trading standards immediately on 01344 352000 or if outside office hours, tell the salesman to go away and seek professional advice."

Bracknell Forest Borough Council